Building
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Styvica
An AI-powered ownership and commerce platform designed to give every item in your closet a digital life.
FOUNDER-LED VENTURE HOLDING COMPANY
Where culture, commerce, and technology converge.
We build and own companies shaped by changing consumer behavior — and by the technologies redefining how people discover, buy, own, and sell.
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OUR THESIS
Behavior comes first.
Thaniel Ventures starts with shifts in what people discover, desire, buy, own, share, and sell. We build where culture creates demand, commerce turns demand into participation, and technology makes a distinctly better experience possible.
01Consumer02Commerce03Marketplaces04AI-enabled experiences05Social commerce06Recommerce07Culture-led categories
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OUR COMPANIES
Companies we are building.
In development
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Reditha
In development.
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FOUNDER / OPERATOR
Garry Thaniel
Garry Thaniel is an operator, entrepreneur, and company builder with leadership experience across scaled consumer marketplaces and commerce.
PROFESSIONAL HIGHLIGHTS
Chief Executive OfficerONA BagsGeneral ManagereBay CanadaGeneral Manager, U.S. FashioneBayManagement ConsultantA.T. Kearney04
HOW WE BUILD
How we build.
Start with behavior
We begin with durable shifts in what people want and do—not with a category label or a passing technology cycle.
Build with focus
We pair a long time horizon with useful products, clear choices, and focused execution.
Stay accountable
As builders and owners, we stay close to the work and accountable for what we create.
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